Evolve Customer
App Design, Product Design
2023
Evolve Customer is an e-commerce app designed for users in Singapore, offering a seamless and personalized shopping experience. My role focused on enhancing the user interface and experience, ensuring the app meets the needs of Singaporean consumers through intuitive design and localized features.
The Problem
Singaporean shoppers face difficulties with complex navigation, limited payment options, and unreliable delivery in existing e-commerce apps. Evolve Customer aims to resolve these issues by providing a streamlined, locally-optimized shopping experience.
The Goal
Create an intuitive e-commerce app that meets the specific needs of Singaporean users by simplifying navigation, offering diverse payment options, and ensuring reliable delivery, ultimately enhancing the overall shopping experience.
User Research
To ensure Evolve Customer effectively addresses the needs of Singaporean shoppers, comprehensive research was conducted. This included market research to understand the competitive landscape, user behaviors, and preferences in the local e-commerce market. This research informed the creation of user personas, which reflect the diverse needs and challenges faced by our target audience.
Sarah Lim
(28)
Marketing Executive
Pain Point
Finds it difficult to navigate cluttered apps with too many options.
Amir Hussain
(35)
IT Consultant
Pain Point
Frustrated by the lack of convenient payment methods like mobile wallets.
Priya Nair
(42)
School Teacher
Pain Point
Experiences frequent delays and issues with delivery reliability.
Wireframe
Based on user persona insights, wireframes were created to visualize the app’s structure and flow. Prioritizing user needs, the designs focused on simplified navigation and clear payment options. These blueprints ensured the app effectively met the diverse requirements of its target audience.
Visual Design
The design starts with the onboarding process, which features a streamlined introduction, guiding users through key app functions with clear, engaging visuals and prompts to ensure a smooth start.
The homepage offers an intuitive layout with personalized product recommendations, easy navigation to popular categories, and a search bar for quick access to desired items.
The cart and checkout flow is designed for simplicity, with a clear summary of items, easy editing options, and a straightforward, secure checkout process that minimizes friction.
The wallet section provides a user-friendly interface for managing payment methods, viewing transaction history, and adding or updating payment options with ease.
The My Account page offers easy access to personal information, order history, and account settings, enabling users to manage their profiles and preferences efficiently.
Takeaways & Retrospective
Working on the Evolve Customer project provided valuable insights into designing a localized e-commerce experience. I learned the importance of tailoring user interfaces to specific regional needs, such as integrating local payment methods and optimizing delivery processes. The project emphasized the significance of user-centered design, from conducting thorough research to creating intuitive wireframes and engaging visual designs. Additionally, the experience reinforced the benefits of using design systems like Material 3 for consistency and ease of development. Overall, this project enhanced my skills in creating effective, user-friendly solutions and deepened my understanding of the unique challenges and opportunities within the e-commerce sector.
Ready to Collaborate?
Let’s bring your ideas to life. Get in touch today!